MYRTLE BEACH, SC (WMBF) – A new family-friendly entertainment event called Myrtle Beach Boardwalk Bonanza kicks off this Fourth of July holiday at the Burroughs and Chapin Pavilion site. It’s scheduled every Wednesday and Thursday night from 4 p.m. to 9 p.m. Admission is free, and the event will last until August 30. Not only will sparks flying in the air for the Fourth of July holiday at 10 p.m., but the fun will continue every Wednesday night with fireworks at 10 p.m. right off the beach.
A main event at Boardwalk Bonanza is the Big Screen Party Machine. It’s a digital jumbo board that’ll offer the entire family a variety show, talent and karaoke contests with prizes. There will also be live entertainment and food trucks. The city’s recreation department will host a “Beach Olympics” with activities and games like volleyball and cornhole.
It’s a collaborative effort between the OceanWalk Task Force and the City of Myrtle Beach to transform the space into a family-friendly entertainment venue, offering locals and visitors a reason to visit the heart of downtown Myrtle Beach.
Amie Lee with Palmetto Event Productions said every night will be a new experience.
“I think this event – if it’s successful, and we know it’s going to be… it’s really going to bring other events this fall and even into next spring. It’s going to be the first of many activations that the city and the OceanWalk Task Force group wants to bring here on this site. So, I’m excited that it’s going to kind of pave the way for more family-friendly activities for this area,” said Lee.
Event organizers said there will be limited seating and encourage people to bring their own blankets or chairs for the event. Event-goers can park at the parking garage or any open city parking spaces.
Chairman of the OceanWalk Task Force Larry Bond said once the event shuts down at 9 p.m. every night, they encourage the crowd to go down to the Boulevard, adding there will be more events and live bands to enjoy.
Organizers say they hope to create events into the shoulder-season months that bring in new visitors to experience all Myrtle Beach has to offer.
“We really think it’s going to be huge. We did put a food truck element in, we have 5 different food trucks. But, every single day it’s something different so locals can enjoy… And we think all the businesses will benefit, because it’s going to bring in thousands of people down every Wednesday and Thursday to enjoy the activities,” said Bond. “We have such a beautiful beach, and we just wanted to activate the empty spaces and showcase some of the areas that we have or things that we have to offer down here. We have a lot of new businesses and we’re excited to share it with the families that will be down.”
This free summer long, weekly event kicks off Wednesday from 4 – 9 p.m. and the firework show will follow at 10 p.m.
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